The Competitive Edge


Welcome to The Competitive Edge. In this course, you’ll gain exclusive access to my 15 years of experience working with the best companies, clinics, and practitioners in the aesthetics industry. As a global business expert, I’ve shared this content on international stages to help surgeons, doctors, dentists, dermatologists, nurses, and aesthetic practitioners unlock valuable business insights and achieve sustained growth. Now, you can use these proven strategies to outshine your competition and generate more patients and more revenue for your clinic

Who Is This For?


I created The Competitive Edge to support those of you who are passionate about building a successful aesthetics clinic . Having worked with some very successful and well-known practitioners and clinic, I’ve seen firsthand how the right strategies can transform a practice. I wanted to make this knowledge accessible to everyone, no matter where you are in the world or how busy your schedule is. This course allows you to learn at your own pace, on your own terms, and gives you the tools to grow your clinic with integrity and success.




Client Feedback


"Vanessa's knowledge of our industry is unrivalled and I can always trust her objective feedback and advice relating to all aspects of my business. I find her services of enormous benefit to me and my practice and I will continue to work with her as my business develops."





Client Feedback


Myself and my Board were greatly impressed by Vanessa's knowledge, professionalism and attention to detail. In a sector new to us she guided us through the benefits and pitfalls of our expansion plan. Not only did this save us considerable amounts of wasted investments she also highlighted the most profitable. Her guidance was invaluable."


Client Feedback


"I have known Vanessa for more than 10 years and consider her to be one of the most knowledgeable and dependable people working in the field of medical aesthetics. Her experience in the industry and knowledge of the treatment technology that exists makes her a 'go to' resource for many people. There aren't many who have the in-depth knowledge of the non-surgical technology that Vanessa has."



Course Curriculum


  Welcome to The Competitive Edge
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  Discovering the Hidden Potential in Your Clinic
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  Understanding Your Demographic
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  Investing in New Devices for Your Clinic
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  Creating a Powerful Treatment Menu
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  FAQ
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Vanessa Bird


Vanessa Bird, The Aesthetic Consultant® provides bespoke consultancy to companies, aesthetic practitioners and clinics looking to grow their business and achieve success.  

With over 15 years experience working in medical aesthetics at the highest level, Vanessa uses her unique combination of knowledge, skills and her extensive industry network to dramatically increase revenue, enhance positioning and accelerate growth. From ethical soft-selling techniques to equipment selection, patient journey development, treatment menu design, speaker/media training, business workshops and product launches, Vanessa provides tailored solutions that make a real difference.   

An expert in business consultancy and with a wealth of experience, Vanessa works internationally with aesthetic practitioners and aesthetic companies. She is an editorial advisor for Aesthetic Medicine magazine, writes for leading industry publications, is a judge for two UK aesthetic conferences and is a regular on the speaking circuit at UK and international conferences including AMWC Monaco, AMWC Asia, AMWC Southeast Asia and ICAD Bangkok.