Investing in lead generation can expensive. The cost of adverts, SEO, and hiring lead generation companies can soon add up, not to mention the time it takes to categorise the leads, respond in a timely manner and convert them into bookings.

Yet many clinics fail to see a return on investment, blaming the quality of leads or the platform they are advertising on. However the truth is much more straightforward. The majority of people working in clinics do not have the communication skills to convert leads effectively, meaning great opportunities to onboard new patients are lost.

The good news is, lead conversion is a skill that can be learned and this online course by The Aesthetic Consultant®️ helps you transform leads and enquiries into bookings, busy clinics and cash flow.

This course breaks down every stage of the lead conversion process, from the importance of mindset to effective communication skills, engaging with enquiries and making the booking. You'll learn the art of persuasive communication and refine your follow-up strategies to keep leads warm and ready to commit.

This course was created by Vanessa Bird, The Aesthetic Consultant®️ who has spent over 15 years working with practitioners and clinics to teach them effective, ethical communication skills appropriate for aesthetic clinics worldwide.

Whether you're a sole practitioner, an established clinic or even a global name, you'll walk away with a toolbox full of strategies to increase your conversion rates and build confidence.

Vanessa Bird, The Aesthetic Consultant®, brings more than 15 years of expertise in Medical Aesthetics to her role as a business development and consultancy leader.

Her global experience enables her to offer bespoke strategies that encompass ethical clinic sales training, device selection, and comprehensive business coaching. Vanessa is deeply passionate about guiding clients to success, whether aiding in the selection of cutting-edge devices, boosting patient acquisition and sales performance, or mentoring future Key Opinion Leaders.

Her commitment extends to her role as an educator, where she thrives on educating practitioners and industry professionals through insights grounded in real-world experience and results-driven practices.

As a respected international speaker and published writer, Vanessa leverages her extensive knowledge to deliver transformative content that arms aesthetic professionals with the tools needed to excel in their field. Her involvement with Women In Aesthetic Medicine and her role on Aesthetic Medicine Magazine's Editorial Advisory Board exemplifies her dedication to supporting growth and excellence within the industry.

Featured as one of the top 40 global presentations of 2024, Vanessa was one of only 3 practice management experts in The Aesthetic Multispeciality Society Hall of Fame.